BusinessTech

Google products drive local economies, says study

Canadian businesses generated $10.4 billion in economic activity through the use of Google Search and Google Ads

Canadian businesses and nonprofits who used Google search and advertising tools generated $10.4 billion in economic activity in 2017, according to a new study commissioned by the search and data giant.

“Being online can have a big impact for businesses of all sizes; it’s where people can learn, build, connect and grow,” says Sabrina Geremia, Country Director, Google Canada. “With the open web and accessibility to our tools, Canadians can reach new heights.”

The study shows businesses increased their online presence and were able to grow, bringing more money and jobs into the local economy. Google’s Economic Impact report was developed by Deloitte.

Key Report Findings:

  • Hundreds of thousands of Canadian businesses generated $10.4 billion in economic activity through the use of Google Search and Google Ads
  • Businesses using Google Search and Google Ads are supporting 112,000 full-time jobs
  • Content creators generated $179 million through Google AdSense
  • Canadian businesses using Google Cloud benefitted from $266 million in productivity improvements

“Digital technology has become a routine part of people’s lives. But rarely does one stop and ask what the economic value is of the current range of digital services available today,” says Craig Alexander, Chief Economist at Deloitte Canada. “This report aims to highlight the value of these services for Canadian businesses and our economy as a whole.”

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