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Canadian immersion-based cinema tech celebrates milestone

D-BOX technology reaches 100th installation in Canada

D-BOX, a publicly-traded Canadian company, redefines and creates hyper-realistic, immersive entertainment experiences by moving the body and sparking the imagination through motion.

“I opted for the D-BOX experience for the latest Avengers movie,” says Victoria Cineplex Silver City theatre-goer Kevin Watt. “It was so connected with the action, I had to turn it down a bit.”

This extraordinary success across the country started in 2009 with the very first installation of D-BOX motion seats at the Cineplex Cinemas Queensway and VIP in Etobicoke, Ontario. Timed to coincide with the release of Harry Potter and the Half-Blood Prince, this first experience dazzled audiences by completely immersing them into the major blockbuster.

It wasn’t long before word of mouth spread and more exhibitors took notice, propelling the company’s unequalled motion technology onto the radar screens of moviegoers and premium entertainment seekers around the world.

“Reaching 100 screens in Canada is indescribable because the unparalleled success we’re enjoying globally started right here nearly 10 years ago,” says Claude Mc Master, CEO and President of D-BOX Technologies.  “We want to thank Cineplex for giving us that amazing first opportunity and also want to express our gratitude to Jean Colbert for the trust and confidence he placed in D-BOX.

Colbert was the first independent theatre owner to install D-BOX motion seats in Beloeil, Québec in 2009.

“Even though D-BOX was a brand new technology back in 2009, we had a strong feeling that it would be a smart business move,” says Colbert.  “We are always extremely happy to give an innovative, local company with a unique technology the chance to shine. Plus, when your customers get an exceptional, immersive experience it pays off at the box office, so it was a win-win situation for us both.”

To learn more about D-BOX and find a theatre that uses the techonology, visit www.d-box.com.

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