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UVic behind new labelling practice at Yukon liquor stores

Innovative labels include health warnings and point consumers to Canada's Low-Risk Drinking Guidelines

UPDATE: Patch Groenewegen, a spokesperson for Yukon Liquor Corp., told the Whitehorse Daily Star that industry had a “large range of concerns,” including questioning whether the territory had the legislative authority to undertake the public-health measure, a concern the labels could block other product information and a belief the stickers infringed on trademark protections. The liquor corporation has subsequently removed the labels.

SOURCE: The Globe & Mail

UVic is responsible for another Canadian first. Starting this month, labels warning consumers about the link between alcohol use and increased risk of breast and colon cancer will be applied to all bottles and cans sold at the Whitehorse liquor store.

“The Yukon has a chance to be a leader in Canada as well as internationally to demonstrate the potential benefits of labeling alcohol containers,” says Dr. Brendan Hanley, Yukon Chief Medical Officer of Health.

Hanley says labels in combination with other policy changes are the best chance to convert risky drinking behaviour to healthier patterns.


The innovative new labels include health warnings and point to Canada’s Low-Risk Drinking Guidelines that promote consumption of no more than two standard drinks a day with two or more non-drinking days each week.

“Not everyone is aware of the list of cancers that has grown to as many as 20 types linked in some way to alcohol consumption,” Hanley says.

The findings are the result of a study led by the University of Victoria’s Canadian Institute for Substance Use Research.

To learn more about Canada’s Low-Risk Drinking Guidelines, click here.


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